Sandringham Financial Partners Ltd (“Sandringham”) are a leading provider of financial advice within the UK. We take the privacy and protection of your personal information seriously. So we’ve set out below information about our processing of your personal information, what rights you have, and how you can get in touch if you want to know more.
When we say personal information, we mean information about you, such as your name, date of birth, marketing preferences, employment details, information about your finances, and contact details.
This Privacy Notice relates to Sandringham Financial Partners Ltd, a wholly owned subsidiary of M&G plc (“M&G”) – a list of entities that form this group is available here or on request by contacting us on the details below.
Sandringham provides advice through both employed advisers and independent advice businesses operating under the Sandringham brand or their own trading name. If your Financial Adviser operates their own business, please contact them directly for information about how they collect, use and protect your personal information.
If you want to exercise your data protection rights as explained below, or if you require any other information about any other part of this Privacy Notice, you can contact us in a number of different ways.
Write to us at:
The Data Protection Officer
M&G plc
Customer Service Centre
Lancing
BN15 8GB Call us on: 01484504900 or email: privacy.team@mandg.com
For details on how to make a complaint, see “Making a complaint about how we use your personal information” below.
We obtain information about you from your Financial Adviser, from your interactions with your Financial Adviser, from information supplied by you directly to us or our representatives by telephone, face to face meeting or email, from information requested from financial product providers or information you provide via our websites.
We may also collect personal information about you from third parties and public sources, as explained below.
We may need to collect and use certain personal information by law, or under the terms of a contract we have with you.
If you choose not to give us this personal information, it may delay or prevent us from meeting our obligations or obtaining the products and services requested. It could mean that we cancel a product or service you have with us. We will notify you at the time if this is the case.
Any personal information that we collect directly from you which is optional will be made clear at the point of collection from you.
We collect the personal information about you for the purposes set out below at “Why we process your data”.
We collect and use many different kinds of personal information for different purposes, and group them together like this:
| Type of personal information | Description |
| Contact and geolocation | Where you live and how to contact you. |
| Financial | Your financial position, status and history. |
| Socio-Demographic | This includes details about your work or profession, age and nationality. |
| Social Relationships | Information about your partner, spouse and family. |
| Contractual | Details about the products or services we provide to you. |
| Communications | What we learn about you from letters, emails and conversations between us, and your marketing preferences. |
| Open Data and Public Records | Details about you that are in public records, such as the Electoral Register, and information about you that is openly available on the internet (such as business-oriented social networks). |
| Usage / Behavioural Data | Other data about how you use our websites, apps, platforms, products and services, and whether you have received, opened or interacted with emails we send – see also our Cookie Policy in the website footer link. |
| Documentary Data | Details about you that are stored in documents in different formats, or copies of them. This could include things like your passport, drivers licence or birth certificate. |
| Special Category and Criminal Data |
The law and other regulations treat some types of personal information as more sensitive:
|
| Consents | Any permissions, consents or preferences that you give us. |
| National Identifier | A number or code given to you by a government or official body to identify who you are, such as a National Insurance number. |
We may monitor or record calls or any other communication we have with you. This might be for training, for security, to help us check for quality or for monitoring compliance with the Financial Conduct Authority (FCA)’s Consumer Duty.
If you give us personal information about another person (or persons), we’ll take that to mean they have appointed and authorised you to act on their behalf. This includes providing consent to:
If for any reason you are concerned as to whether you are permitted to provide us with the other person’s information, please contact us on the phone number above before sending us anything.
We may use your personal information to:
Email tracking – when we send emails, we may use tracking pixels or similar technologies for purposes such as measuring and better understanding user engagement with our communications, including to help us analyse, improve and tailor future communications. These can enable us to collect information about interactions with an email, such as whether and when it was opened, how many times it was opened, the device used to open it and whether any hyperlinks within the email were clicked. Depending on the type of email and purpose of the technologies, we may collect this information with your consent or where otherwise permitted by law – you have the right to withdraw such consent and / or object to use of your personal information for direct marketing purposes. You may also be able to block or disable the loading of such tracking technologies through your email or device settings.
To the extent that we need your consent to use your personal information for the purposes described above, you explicitly provide your consent by confirming as such to us or your Financial Adviser / approving and submitting (or signing and returning to us or your Financial Adviser) the relevant form or confirmation, as appropriate. You have the right to withdraw your consent in such cases, but doing so may affect our ability to fulfil our contractual obligations or obtain the products and services requested – see Part H below. Consents in relation to storage and access technologies such as cookies are managed separately – see our Cookie Policy in our website footer link below.
One of a number of lawful reasons that we can use (or ‘process’) your personal information is ‘legitimate interests’. This means that we are permitted to use your personal information for activities which we consider necessary for the purposes of our legitimate interests or those of a third party, unless those interests are outweighed by your own interests and rights relating to protection of your personal information.
This means when you provide your personal details to us we may use your information for our legitimate business interests in, for example, growing our business through insights gained from data analysis or from sending out direct marketing content, or in carrying out our work providing you with professional financial advice and access to high quality financial products. Before relying on legitimate interests, we carefully consider and balance any potential impact on you and your data protection rights.
Examples of how and when we use this approach are:
Your interests
When we process your personal information under the basis of legitimate interests, we will consider and balance any potential impact on you and your rights under data protection and any other relevant law. Legitimate business interests do not automatically override your interests – we will not use your personal data for activities where the relevant interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).
Recognised Legitimate Interests
In some cases, we process your personal data based on recognised legitimate interests, as permitted under UK data protection law. Recognised legitimate interests apply where the law identifies specific purposes that are considered sufficiently important to justify processing personal data without the need to carry out a balancing test involving your data protection rights. We may rely on recognised legitimate interests for the following purposes and only where the processing (such as sharing information within M&G or with relevant authorities or organisations) is necessary and proportionate for those purposes:
Where we rely on recognised legitimate interests, your rights under data protection law still apply (see Part H below), although in some cases they may be limited due to the nature of the processing (for example, where this is necessary for crime prevention or safeguarding).
Use of special category and criminal data
Depending on the product and/or service you have asked for, we (and your Financial Adviser) may need to process your sensitive personal information, such as information relating to your health and medical history. We will only collect and use these types of data if the law requires or allows us to do so, such as where we need to process such data to protect someone’s vital interests or for a substantial public interest (for example, to safeguard a vulnerable person).
If we rely on your explicit consent to process this type of information, we will either obtain such consent directly from you or from your Financial Adviser. If you don’t provide such consent, or later withdraw such consent, this may mean we are unable to offer you our full range of products or services, or to provide the products and services which are most appropriate for and tailored to your needs, or that we are unable to provide any products or services to you at all.
We may also rely on archiving, research and statistics legal grounds if permitted to do so for research and statistical analysis purposes.
We may process biometric identifiers (for example, a copy of your passport) or personal information relating to criminal convictions, offences, proceedings and investigations. We will do so with your consent, or where the law permits or requires it, such as where it’s necessary to meet our legal or regulatory obligations, recognised legitimate interests (see above) or for a substantial public interest (for example, prevention or detection of fraud or financial crime).
We will not sell or rent your personal information to third parties.
Your personal data will be treated as strictly confidential and will be shared only with members of our corporate group, our Business Partners (see below), your Financial Adviser and other third parties for the purposes described in this Privacy Notice, or as otherwise required by law, a court order or for the prevention or detection of crime. Your data may be transferred to the Financial Conduct Authority or any other statutory, governmental, law enforcement or regulatory body as well as other parties including auditors or insurers if required.
M&G: As part of M&G, Sandringham may disclose your personal information to any member of our group (see list of key M&G entities here), which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006 (where applicable).
Please note – Sandringham provides advice through both employed advisers and independent advice businesses (Appointed Representatives or “ARs”) operating under the Sandringham brand or their own trading name. Sandringham and its ARs share personal data about clients for the purposes described in this Privacy Notice. In most cases, Sandringham and the relevant AR each act as independent data controllers in relation to the personal data they hold about you. However, for some activities, including client onboarding and certain aspects of the advice process, Sandringham and the relevant AR jointly decide how and why your personal data is used. Where this happens, Sandringham and the relevant AR act as joint data controllers. We have arrangements in place with our ARs so that you can contact us or them if you want to request access to your personal data, exercise your privacy rights, or make a complaint about how your personal data is used:
Third Party Service Providers working on our behalf: We may pass your information to our Business Partners and Marketing Partners for the purposes set out in this Privacy Notice, including completing tasks and providing services to you on our behalf. However, when we use such third party service providers, we disclose only the personal information that is necessary to perform the relevant purpose, and we will ensure we have contracts or other measures in place that requires them to keep your information secure and not to use it for their own direct marketing purposes. Please be reassured that we will not release your information to any third parties for them to use for their own direct marketing purposes, unless you have requested us to do so.
Third Party Product Providers we work in association with: Our Business Partners and Marketing Partners include third-party financial product providers with whom we work closely to bring you a range of quality and reliable financial products and services. When you enquire about or purchase one or more of these products, the relevant third-party product provider will use your details to provide you with information and carry out their obligations arising from any contracts you have entered into with them. In some cases, they will be acting as a Controller of your personal information and therefore we advise you to read their Privacy Policy. These third-party product providers will share your information with us which we will use in accordance with this Privacy Notice.
The Business Partners and Marketing Partners we engage to provide services on our behalf will keep your data stored on their systems for as long as is necessary to provide the services to you.
International transfers: As Sandringham is part of M&G (a global company), and some of our Business Partners are global companies, we might need to send your personal information to countries that have different data protection laws to the UK or the European Economic Area. These transfers will only be to countries in respect of which the European Commission and, where applicable, the UK Government has issued a data protection ‘adequacy’ decision, or to other countries, such as India or the United States of America, but only where appropriate safeguards have been put in place first. In more limited circumstances, we may also need to rely on a derogation under applicable privacy laws.
If you want to know more about these safeguards – like our use of the European Commission’s or UK’s Model Standard Contractual Clauses which govern the transfer of information outside of the European Economic Area and UK respectively – from privacy.team@mandg.com.
Other disclosures: Notwithstanding the terms of this Privacy Notice, we may disclose your personal data to third parties:
We may send you direct marketing communications by email, post, SMS, telephone and push notification, based on personal information that you have provided to us or your Financial Adviser, or that we’ve obtained from other sources or from profiling that we have carried out (see below).
If you’ve decided to opt in to receiving direct marketing communications from us by confirming as such to us or your Financial Adviser / submitting an online form indicating your marketing preferences / approving and signing the relevant form or confirmation as appropriate, we (Sandringham) and our Marketing Partners will continue to send these to you by the method you have chosen (electronic and/or non-electronic means including post) unless you change your mind.
We may also send you direct marketing content, including by post, about products or services that we think may be of interest to you, unless you’ve opted out.
You have a choice about whether or not you wish to receive direct marketing communications from us. If you do not want to receive direct marketing communications from us about the products and services we feel may be of interest to you, then you can select your choices by ticking the relevant boxes situated on the form on which we collect your information, or if you later decide to opt out it’s easy to let us know: you can either unsubscribe from any emails we send you or write to the address shown in the Contact Us section above. We will not contact you for marketing purposes by post if you have indicated that you do not wish to be contacted in that way.
Please note that opting out of one method of marketing, such as emails, won’t mean you will be opted out of all marketing. You have the right to object to us using your personal information for direct marketing – see “Your rights” below.
Sandringham may collect personal information about you directly from you, or from third parties, including:
The categories of your personal information we may obtain from such sources are: name, professional/business contact details, marketing preferences, geolocation, information about your finances and employment information. We do this activity for marketing purposes as set out in this Privacy Notice, including our legitimate interest in exploring ways to develop our business through profiling of potential customers/referrals, market research and direct marketing opportunities. We also use this personal information to perform automated decision-making, profiling or data analysis, including to build, train and audit Artificial Intelligence models (see Part F below).
When we collect personal information from third party sources, established internal controls aim to ensure that the third-party source was permitted to provide this information to Sandringham and that we may use it for these purposes. You have the right to object to us using your personal information for direct marketing – see Part H below.
We (Sandringham), M&G plc, our Business Partners and our Marketing Partners may use your personal information to make automated decisions affecting you or to conduct other profiling (for example, to support provision of our services, or marketing profiling as explained below).
There will usually be human review or oversight in that process, but where we make a decision about you using solely automated processing of your personal information, and that decision has a legal or similarly significant effect on you, you have the right to:
You can exercise these rights by contacting us using the details set out above. In some circumstances, the law places additional restrictions on our ability to make such decisions, and we will only make such decisions where permitted by law.
To the extent that we conduct automated decision making activity as described above, we’ll provide you with further information at the appropriate time unless already provided in this privacy notice, in our agreement with you or by your Financial Adviser.
Artificial Intelligence – We may use a variety of technology solutions to process your data, including Artificial Intelligence technology. These may be used to support provision of our services (such as complaints handling and appointment booking) and may include training Artificial Intelligence models with your data. Your data will be anonymised wherever possible prior to any model training unless the model is private to Sandringham. We will always strive to ensure that any use of Artificial Intelligence includes appropriate human oversight and is compliant with applicable laws and regulations. For more information on AI usage at M&G, please visit: AI usage – M&G plc
Marketing profiling – M&G uses automated processes to help us provide more personalised marketing of our products/services. We create a marketing profile for you using information such as:
Our profiling process analyses this data to determine products, services or offers which we think you may be interested in, and the best means by which to contact you. Information we collect about you in relation to one of our companies may be may be used, where permitted to do so, in relation to marketing other products from our group companies.
Targeted advertising – we work with our Marketing Partners, including social media platforms like LinkedIn, Instagram and Facebook, to help us show relevant advertisements to existing and prospective customers and UK financial advisers and other UK finance professionals with whom we work and with whom we prospectively may do business. We may therefore use and combine your personal information together with information about other individuals, to help us (and our Marketing Partners who we share this data with) to decide what products, services and marketing may be of interest to you and / or to individuals with similar characteristics to you:
Depending on the type of data we share with our Marketing Partners for these activities, and how that data was collected, we may seek your consent for these activities where required by law. You can also object at any time to the use of your personal information for direct marketing purposes (see below). If you are a member of LinkedIn, Instagram or Facebook then you will also be able to log in, review and adjust how your personal information is used in advertising and cookies/pixels contexts.
Google remarketing services – our website uses the Google Ads remarketing service. We advertise to previous visitors to our website using third party websites including Google. We may advertise to visitors who haven’t completed a task on our site – for example using the contact form to make an enquiry. This could be in the form of an advertisement on the Google search results page, or a site in the Google Display Network. Third-party vendors, including Google, use cookies to show ads based on someone’s past visits to our website. Any data collected will be used in accordance with this Privacy Notice, our Cookie Policy and Google’s privacy policy. With your consent, this website implements Google Analytics Demographics and Interest Reporting so we can monitor the visits to our site. You can set preferences for how Google advertises to you via our Cookie Policy, or using Google’s Control your ad experience – My Ad Center Help page, and if you want to you can opt out of interest-based advertising entirely by cookie settings or permanently using a browser plugin. Google LLC, located at 1600 Amphitheatre Parkway, Mountain View, California 94043, USA, is the data controller for users of Google services based in the United Kingdom.
We and relevant social media platform Marketing Partner entities (such as LinkedIn, Google and Meta) may act as joint controllers of your personal information for certain targeted advertising activities. These entities may also act as independent controllers of your personal information for other advertising, analytics, security and platform improvement purposes. You should therefore also review their privacy information to understand how they collect, use and share personal information that we provide to them and that they collect through cookies, pixels and similar technologies that may be deployed on our websites.
Further information on LinkedIn’s use of personal information for custom and lookalike targeted advertising activities is here:
Further information on Meta’s use of personal information for custom and lookalike targeted advertising activities is here:
Further information on YouTube’s use of personal information for advertising purposes is here:
Further information on Google Ads services is provided above at “Google remarketing services”.
We review our retention periods for personal information on a regular basis. We are legally required to hold some types of information to fulfil our statutory obligations (for example, our regulator, the Financial Conduct Authority require that records of our advice are kept for certain periods, in most cases this is at least 5 years but, in some cases, e.g. relating to pension transfers, may be indefinitely). We will hold your personal information on our systems for as long as is necessary for the relevant activity, or as long as is necessary to fulfil our legal and statutory obligations, or for as long as you have signed up to receive (or haven’t opted out of receiving) direct marketing communications from us. As FCA regulated advisers we are required to retain records relevant to our advice to you. If you require details of the statutory retention periods for the differing product types and classes of data please ask us.
When it comes to how we use your personal information, you’ve got the right to:
You also have rights in relation to automated processing of your personal information in certain circumstances – see Part F above.
If you want to do any of these things, or would like an explanation as regards these rights, we’ve explained how you can get in touch in the Contact Us section.
Making a complaint about how we use your personal information
We take the privacy and protection of your personal information seriously. To ensure compliance with data protection laws, we
Contacting the DPO
Write:
Write: Sandringham Financial Partners, Customer Service Centre, Lancing, BN15 8GB.
Phone: 0800 000 000, Monday to Friday, 08:00 – 18:00. We will acknowledge the complaint within 30 days and we will handle your complaint in line with applicable laws and regulations.
Not satisfied with our response?
If you’ve raised your concerns with our DPO but remain dissatisfied, you can refer your complaint to the Information Commissioner’s Office (ICO) – an independent authority that protects individuals’ information rights. Using this service won’t affect your legal rights. For those falling within EU GDPR’s scope, you are able to make a complaint directly to your relevant supervisory authority without lodging a complaint with us.
ICO – phone: 0303 123 1113 (or +44 16255 45700 if calling from abroad).
ICO – online: ico.org.uk
In this Privacy Notice:
“Business Partners” means our Appointed Representatives, your Financial Adviser, service providers, accountants, auditors, IT service and platform providers, intermediaries, reinsurers, retrocessionaires, investment managers, agents, pension trustees (and other stakeholders), scheme advisors, introducers, selected third party financial and insurance product providers, and our legal advisers.
“Financial Adviser” means the individual adviser appointed to provide financial advice to you. The adviser may be an employee or certified person of Sandringham, or an adviser acting on behalf of an Appointed Representative firm of Sandringham. Where applicable, the Appointed Representative firm and/or the Financial Adviser may engage employees, contractors or other service providers to assist in providing financial services to you.
“Marketing Partners” means our service providers, including advertising and media service providers such as LinkedIn (LinkedIn Ireland Unlimited Company), Meta entities (including WhatsApp, Facebook and Instagram – see here: https://www.facebook.com/legal/meta-companies), Alphabet Inc / Google LLC and its affiliated services (including YouTube, Google Ads and Google Analytics), intermediaries, pension trustees (and other stakeholders), scheme advisors, introducers and selected third party financial and insurance product providers.
Last updated September 2026.
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Suite 15
The Media Centre
7 Northumberland Street
Huddersfield
HD1 1RL
Sandringham Financial Partners Ltd (‘Sandringham’) is authorised and regulated by the Financial Conduct Authority. FCA Number: 581304. Registered Office: Suite 15, The Media Centre, 7 Northumberland Street, Huddersfield, HD1 1RL. Registered in England and Wales No: 08022795. VAT Registered: 235 3237 81. Sandringham Financial Partners Ltd is a wholly owned subsidiary of M&G plc (Registered Number 11444019).
